Your usual suspects in the room include 1 producer, 2 developers, 1 designer, and 1 UX ninja. Give them all a follow to show your support - @luisaguiluz @benjamingorton @defyes @justiceerolin @luzmercado. Behind the scenes, the whole agency is supporting them in their epic quest under the microscope.

The answer is both. We had an initial concept that we started with and then we put a team together to bring it to life. So UX & Design & Tech & Production all in a room together for the length of the project. It's a very collaborative approach with us all commenting on different aspects of what each other is working on. And because of proximity we can be faster and make decisions as a team. Our belief is that great digital is a team sport and that means getting all the right people together around a table and dedicating them to the project.

5 people are sprinting to build the first iteration of a cross-platform, rich media centered, interactive expression of our core beliefs and past work in 17 working days (with the Thanksgiving Holiday tossed in there) - and other teams are producing content for the site in that same timeframe. We think that's a monumental task and we're insanely proud of our team for taking on the challenge. We aren't claiming to be the first to go agile or even the best, but we're committed to getting better.

Our objective for the site is to attract leading clients and the smartest talent. Each one of those visits is potentially huge for us and we take that interaction very seriously. We handle you with care. Second, comparing us to Google and Facebook is flattering but a wee unfair. They aren't bad role models though, we can do more to ship code faster and more often, and we formally accept your challenge.